I spent seven years on the funder side - in venture capital, angel investment and public funding. Now I translate those learnings to help founders raise with confidence.

As a founder, you’re often too involved with running the business to spend time researching investors, learning about the funding landscape, and understanding how the investment process works. You might be struggling to see the ‘wood through the trees’ to clearly articulate and communicate your value proposition. I provide honest insights to demystify the investment process and build a pitch that converts.

At Roast My Pitch, I empower founders to communicate effectively with investors through one-to-one coaching, designed to help founders refine their pitch, clarify their value proposition, and build their fundraising strategy.

Whether you’re preparing for your first investor meeting, seeking to optimise your fundraising approach or wanting some much-needed clarity on how the investment landscape works, I’ll provide you with the expertise and guidance to help you succeed.

Founders supported

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Funding facilitated

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Pitch events & showcases hosted

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Investor syndicates built

About

I’ve worked within venture capital, angel investment, and public sector funding initiatives, with a focus on enhancing access to finance across the North of England. I’ve built three investor communities to facilitate angel investment, deployed Start-Up Loans for the British Business Bank, and supported every stage of the deal process as an equity investor deploying the Northern Powerhouse Investment Fund I at Mercia Asset Management, one of the UK’s most active VCs.

My work with Innovation SuperNetwork, powered by UMi, led to the development of the Northern Investor Hub, which has helped founders secure over £4 million in grant funding as an Investor Partner with Innovate UK for the Future Economy Programme and facilitated £5 million in private investment since 2023.

At UMi, I also led on the development of an investor relations strategy to deliver access to finance contracts on behalf of the Tees Valley Combined Authority and North East Combined Authority to address funding disparities in the North East of England.

As part of this, I designed event programmes to complement both founder and investor training and deal facilitation. From pitch events and founder/investor dinners with Creative UK, to investor training with the UK Business Angels Association (UKBAA).

I was an Ada Ventures scout seeking deal opportunities led by under-represented founders or serving under-represented customer segments and delivered investor readiness training for programs such as LEAP, an initiative under MIT’s Regional Entrepreneurship Acceleration Programme (REAP) and RTC North to help Northern founders access capital.

On occasion, I’ll also venture out from behind a screen to speak at conferences and educational events hosted by Natwest Accelerator, FinTech North, British Business Bank, Entrepreneur’s Forum, and more.

Press & Publications

Every once in a while you can catch my writing in FinTech Finance Magazine. If you fancy discovering more about fintech and institutional finance, check out the free copies available online.

Articles

F is for…Diversity – FF Magazine Issue #33

Alpha Nirvana – FF Magazine Issue #33

Raising the Phoenix – FF Magazine Issue #36

Fintech’s fundraising fallout – and why there’s reasons to be cheerful – FF Magazine Issue #39

Leeds Welcomes Bulgaria’s Top Female Tech Leaders During Landmark Trade Mission – Leeds Magazine

Follow Up: Female Entrepreneurs Trade Mission to Leeds – British Bulgarian Chamber of Commerce, September 2025

"Charlotte really helped me to understand what was required to gain the funding we were applying for. Her support meant we could restructure our pitch and were immediately accepted for the grant to grow our business further."

Kirsty Henshaw

Kirsty's

"Charlotte's feedback on our deck, what's important, what's working... meant we've taken it to the next level! Her insight has been invaluable!"

Marie Dunn

Rebel Design

"Working with Charlotte gave me a thorough understanding of what funders are looking for and how to speak their language. So much so that when I did finally come face to face with my first panel of dragons, I knew my business so well that nothing fazed me. It wasn't just that I felt well-prepared. I was in control and confident of where I was taking our startup."

Sue Scott

Terra Sarda Wines

"Charlotte was amazing at helping us identify our latest investor. She is brilliant at building relationships, has strong knowledge of the investment process, and was a trusted advisor on the fund-raising process."

Ross Longton

Tiba Tempeh

"I can't put into words quite how much I have learned from our sessions. It was really valuable to be guided by knowledge and experience to support with seeing our business and pitch from an investor perspective. To be asked questions that challenge and make us think about the business differently along with really practical advice."

Julia Roebuck

View My Art

"Charlotte worked with me to find clarity on the pitch and the angle to take. There was no judgement just the will to get it right, which is exactly what I needed."

Helen Wyman

TwoCan Mentoring

"Charlotte’s insight into pitching, and what investors actually want to hear, was invaluable. She has a real talent for shaping content so it becomes clear, compelling, and easy to understand."