Investment readiness & Fundraising strategy support
Seeking to raise investment but don’t know where to start?
I help tech founders identify the right funding for them, prepare their businesses for investment, and craft a pitch narrative that converts. Whether you’re looking for a one-off investment readiness package, pitch deck design, or ongoing fundraising support – I’m here to help you.
Investors spend an average of 90 seconds on a pitch deck.
I craft narratives that keep them reading.
You only get one chance at a first impression, so you need a story that hooks investors and an understanding of what they’re looking for.
- I don't offer generic business advice. I tailor an action plan unique to your business and fundraising goals.
- I don't require equity or success fees. My approach is like a structured accelerator programme - but I don't end up as dead equity on your CAP table.
- I offer flexible plans and one-off commitments that won't cripple your cash flow.
ABOUT
Hi, I’m Charlotte.
I’ve worked on the equity team of one of the UK’s most active VCs, built 3 angel investor syndicates, and deployed debt finance for the British Business Bank. As an investor, I desperately wanted to nurture high potential start-ups who weren’t quite ready for institutional investment – but I didn’t have the time. When you’re writing cheques, investment is a numbers game. As you know – when you’re on the other side of the table, investment is the difference between your business taking off, creating (or keeping) people’s jobs, or you having to return mind-numbing corporate work.
So I decided to stop navigating the Power Law, office politics, or pitching to Investment Committee. I started Roast My Pitch to help entrepreneurs think like investors and help companies navigate their fundraise instead.
Support tailored to you
I offer a core range of services that can be tailored to your needs with flexible payment options and no equity requirement or success fees.
Looking for a bolt-on member of your business support team? I work with accelerators and support programmes to deliver training workshops and enhance your in-house expertise.
Testimonials
What Founders Say
Ross Longton, Tiba Tempeh
Georgina Bowman, MYshoots
Events
Your Route to Investment: Fundraising Lunch & Learn
Patch, York | 11 September | 12.30pm – 1.30pm
Hosted with Patch Co-Working, York, this session will cover how to identify the right funding for you, regional funders (and where to find them!), outreach best practice and common fundraising myths debunked.
Live Pitch Deck Review: Think Like an Investor
Work Cafe Santander | 23 September | 5pm – 6.30pm
As part of Leeds Digital Festival 2025, join this free live pitch deck review and learn what investors are looking for (and what are red flags!)
How to Herd Cats: Fundraising Strategy Workshop
Work Cafe Santander | 30 September | 5pm – 6.30pm
As part of Leeds Digital Festival 2025, come along this free workshop to learn tools and tricks you needs to approach a fundraise strategically – from deciding when and how much to raise, to how to mange investors to get a deal over the line.
Got a question?
FAQ
What sectors do you work with?
I’ve worked with the following sectors:
- Healthcare/MedTech
- B2B SaaS & Enterprise
- Consumer (both products and D2C SaaS)
- ClimateTech & Energy
- Advanced Manufacturing
- and more!
If I don’t think I can help or you don’t derive any value from my feedback, I will refund you. You can find out more about my money back guarantee in my service T&Cs here.
Do you sign NDAs?
Yes. I can sign an NDA to provide some comfort. However, please note that if you demand an NDA from an investor before you share your pitch deck, it won’t be well-received!
Can you design my deck for me?
Yes. As an add-on to the Investment Readiness Package I can design or redesign your deck for you. If you’re confident handling the creative yourself, I can give you pointers on what to include and help craft your narrative at no extra cost.
Is it confidential?
Yes. I will not disclose our work together or details of your business unless you ask me to.
To find out what tools I use to send/receive/edit/store your data and provide my services, including your deck and any documentation, please read my full privacy policy here.
Can you fundraise for me?
No. Depending on the level of support you choose, I can help you:
- be as prepared as possible for your fundraise
- help you navigate the process
- facilitate introductions or signpost to my network
I can’t negotiate on behalf of your business, nor do I promote you to investors.
Please note, I am not a financial broker or financial advisor, nor am I certified or regulated by the Financial Conduct Authority (FCA). Through my 1:1 consultancy service I can help you prepare for investment, signpost to investors, and be a critical friend to help you navigate investor conversations. I do not provide financial or legal advice and all opinions are based on my experience and for educational/informational purposes only. I don’t negotiate on behalf of your business andI strongly encourage you to seek advice from qualified professionals before making any decisions that may materially affect your business.