Investment Readiness for Founders: Funder-Side Expertise to Accelerate Your Fundraise

Roast My Pitch helps revenue‑generating founders accelerate fundraising with investor‑ready strategies, including targeted outreach, pitch deck optimization, and investment readiness programs that convert -saving you months of unproductive fundraising.

Trusted by

"I need capital - not months wasted fundraising when I could be focusing on my business."

Are we investable?

You don't know what position your business needs to be in to interest - let alone convert -investors. You've never heard of a data room and don't understand the investment process.

Is equity investment right for us?

Is equity investment right for you? You’re unsure which funding options fit your business. You need to validate your funding rationale.

Why doesn't our pitch convert?

You're not sure how to articulate the complexities of your business into a concise proposition that makes an investor say 'yes'.

What does the process involve?

You might have some investors in mind, but the finance world is full of jargon - and you don't want to risk looking like an amateur.

What are we actually worth?

You don't know how much to ask for or how much your business is worth - or how to justify it.

Why are investors not replying?

You've shared your deck with investors but you're getting nowhere. You're faced with generic feedback, ghosting, or being told to come back later, and you don't understand what's wrong.

Sound familiar?

From "Are we ready?" to raising with confidence. Investment readiness clarity for founders.

This isn’t generic pitch deck advice. I translate your business – from your CAP table and financial model to commercial strategy – into an investable proposition and demystify the fundraising process.

You’ll know how ready you actually are for funding, the exact fixes to address potential investor challenges, and how to tell a concise, investor‑friendly story of your business – so you minimize time chasing unsuitable investors and maximize funding chances.

1. Diagnose

Investor Eye Diagnostic

If your deck isn't landing, or you're not sure you're investable yet, this Diagnostic will reveal exactly what investors are questioning, and how to fix it.

You'll come away with:

An honest review of your deck and data room, including your financial model and cap table
A clear answer on whether you're ready to raise, and what's holding you back
A prioritised plan for what - and how - to address any potential investor challenges.

2. Raise

1:1 Investment Readiness Coaching & Pitch Coaching

You'll come away with:

A business, model and deck investors can say yes to.
A clear narrative, valuation and investor target list.
The confidence to handle tough investor questions.
Access to professional service providers where needed.

3. Follow-up

Single Clarity Session

A focused session on a single question. No huge commitment. Leave with a clear next step.

Are you a programme manager looking to improve outputs with specialist delivery?

"Charlotte’s insight into pitching, and what investors actually want to hear, was invaluable. She has a real talent for shaping content so it becomes clear, compelling, and easy to understand."

Bok Goodall

Ms A London

"Charlotte really helped me to understand what was required to gain the funding we were applying for. Her support meant we could restructure our pitch and were immediately accepted for the grant to grow our business further."

Kirsty Henshaw

Kirsty's

"Charlotte's feedback on our deck, what's important, what's working... meant we've taken it to the next level! Her insight has been invaluable!"

Marie Dunn

Rebel Design

"Charlotte was amazing at helping us identify our latest investor. She is brilliant at building relationships, has strong knowledge of the investment process, and was a trusted advisor on the fund-raising process."

Ross Longton

Tiba Tempeh

"I can't put into words quite how much I have learned from our sessions. It was really valuable to be guided by knowledge and experience to support with seeing our business and pitch from an investor perspective. To be asked questions that challenge and make us think about the business differently along with really practical advice."

Julia Roebuck

View My Art

"Charlotte worked with me to find clarity on the pitch and the angle to take. There was no judgement just the will to get it right, which is exactly what I needed."

Helen Wyman

TwoCan Mentoring

"Working with Charlotte gave me a thorough understanding of what funders are looking for and how to speak their language. So much so that when I did finally come face to face with my first panel of dragons, I knew my business so well that nothing fazed me. It wasn't just that I felt well-prepared. I was in control and confident of where I was taking our startup."

Sue Scott

Terra Sarda Wines

Drawing on seven years of funder insight.

I’ve spent seven years working either as or alongside investors. I’ve worked on the equity team of one of the UK’s most active VCs, built 3 investor syndicates, and deployed debt finance for the British Business Bank and supported Innovate UK grant funding – so I’ve seen a lot of pitch decks!

Now I help founders understand the investor decision-making process and build sustainable business models with compelling narratives to navigate their fundraises with clarity and confidence.

I believe fundraising is a sales process – you are selling off part of your business after all – so you need to speak the language of your buyers to negotiate effectively.

Founders supported

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Funding facilitated

£ 0 m

Pitch events & showcases hosted

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Investor syndicates built

FAQ

Is it worth paying for support before we've raised?

A typical fundraise for an angel round in the UK is 6 – 8 months.

An institutional round can take over 12 months.

A diagnostic session is small investment compared to months of wasting valuable runway approaching the wrong investors with a proposition that won’t get you anywhere.

I offer a one-off diagnostic session so you can get as much insight on how to convert investors before you start your raise – saving you potentially months of time and costly mistakes.

If you’re pre-revenue and eligible for support via a publicly funded programme I work with, I’ll signpost you there instead of working with you directly.

Do you sign NDAs?

Yes. I can sign an NDA to provide comfort.

However, please note that if you demand an NDA from an investor before you share your pitch deck, it won’t be well-received.

Ideas are free – execution is the hard part!

I've already used AI to build my deck - why do I need you?

AI is, by definition, average. You deserve better.

Investors are seeking differentiated ideas and a team that can articulate and sell their vision.

AI-generated waffle will not demonstrate to an investor that you understand your business well enough to sell to customers.

Or worse – that you simply don’t care enough to build a valuable proposition on your own that you can confidently talk through.

We work together to make sure you have a compelling narrative and a deck that demonstrates real substance in the business.

I help you weave your vision, strategy, financial model, and traction into a concise document that you can confidently talk through.

Is it confidential?

Yes. I will not disclose our work together or details of your business unless you ask me to.

To find out what tools I use to send/receive/edit/store your data and provide my services, including your deck and any documentation, please read my full privacy policy here.

Can you fundraise for me for a success fee?

No. Promoting investment opportunities and being paid to make introductions is restricted, regulated activity under Financial Conduct Authority (FCA) regulations.

I am not a financial broker or financial advisor, nor am I certified or regulated by the FCA.

I do not negotiate on behalf of your business, nor do I promote you to investors.

I can help you:

Develop your commercial and fundraising strategies
Be as prepared as possible for your fundraise
Help you navigate the investment process

Where appropriate, I may facilitate introductions or signpost to my personal network, not as a paid service and with no guarantee of investment.

Are you a qualified financial advisor?

No – and I’m not a Solicitor, either.

I do not provide financial or legal advice. All opinions are based on my experience and for educational/informational purposes only.

I strongly encourage you to seek advice from qualified professionals before making any decisions that may materially affect your business.

Don’t yet have legal or accountancy/CFO support? I work with a pool of trusted conacts who I can introduce you to.