Honest investor insights & Fundraising support
STOP WASTING TIME WITH A POOR PITCH DECK
Tired of being ghosted by investors? Frustrated by generic responses? Struggling to raise investment?
Get your pitch roasted by an ex-VC and understand what investors really think — before you waste another meeting.
Cut through the BS and find the right funding, faster.
Get instant investor feedback on your deck and a tailored action plan.
You need help to raise investment, but don't know where to start.
- Most business advisors and consultants don't understand investor priorities.
- Most accelerators take 6 - 8 weeks of your time and end up as dead equity on your CAP table.
- Most corporate finance advisors charge crippling retainer fees you can't commit to.
You’re probably frustrated at the fundraising process and convoluted business support landscape – and getting nowhere.
Investors are resource poor: they don't have time for feedback.
Investors spend an average of 90 seconds on a pitch deck.
You only get one chance at a first impression.
When your business is on the line, you can’t afford to mess it up.
So where do you go? 🤔
THAT'S WHERE I COME IN
Hi, I’m Charlotte. 👋 I help Entrepreneurs fundraise in less time.
I’ve worked on the equity team of one of the UK’s most active VCs, built 3 angel investor syndicates, and deployed debt finance for the British Business Bank. As an investor, I desperately wanted to nurture high potential start-ups who weren’t quite ready for institutional investment – but I didn’t have the time. When you’re writing cheques, investment is a numbers game. As you know – when you’re on the other side of the table, investment is the difference between your business taking off, creating (or keeping) people’s jobs, or you having to return mind-numbing corporate work.
So I decided to stop navigating the Power Law, office politics, or pitching to Investment Committee. I started Roast My Pitch to help entrepreneurs think like investors and help companies navigate their fundraise instead.
How it works
Here’s the thing: the pitch deck is rarely the issue. Investors can overlook dodgy graphics and poor text alignment if the opportunity meets their fund criteria, but a poorly-defined market? Unit economics that don’t add up or a vague GTM strategy? An unjustifiable valuation? These are much more difficult to overlook.
You’ll benefit from a former investor perspective so you’re not faced with an avoidable grilling in your first meeting – and instead can spend time building a relationship with your investor and negotiating terms. I’ll identify potential investor challenges, blind spots, and pose guiding questions to help you be as prepared as possible.
Disclaimer: I do not provide financial advice and all opinions are based on my experience and for educational/informational purposes only. I don’t negotiate on behalf of your business. All decisions are your own and I strongly encourage you to seek advice from qualified professionals before making any decisions that may materially affect your business.
Submit your deck online for a one-off fee. No retainers that cripple your cashflow. No long term commitment with little value in return. Just brutally honest feedback and suggested solutions for you to action to immediately improve your proposal.
Not sure if you’re ready? Take this 14 question quiz.
I review your deck and share video feedback going over each slide.
You’ll receive:
- Honest feedback on potential 'red flags' to investors and how to better communicate your offer
- Questions and suggested improvements to help refine your proposition
- An action plan to help you prepare your business for external investment.
Over to you. If you don’t find any valuable information from the feedback, I can refund you – no questions asked.
For those wanting a critical friend and investor insider on their side throughout the fundraise to navigate investor conversations, I offer ongoing 1:1 support.
Ongoing 1:1 Business Support & Investor Readiness Training
Something else I can help with? I work with accelerators and support programmes to deliver training workshops, as well as ongoing 1:1 business support.
Testimonials
What Founders Say
Ross Longton, Tiba Tempeh
Georgina Bowman, MYshoots
Got a question?
FAQ
How do I receive the video?
You’ll receive the video to your email via a WeTransfer link. The link will expire in 30 days and I aim to deliver your video and action plan within 48 hours, depending on demand.
What sectors do you work with?
I’ve worked with the following sectors:
- Healthcare/MedTech
- B2B SaaS & Enterprise
- Consumer (both products and D2C SaaS)
- ClimateTech & Energy
- Advanced Manufacturing
- and more!
If I don’t think I can help or you don’t derive any value from my feedback, I will refund you. You can find out more about my money back guarantee in my service T&Cs here.
Do you sign NDAs?
Yes. I can sign an NDA to provide some comfort. However, please note that if you demand an NDA from an investor before you share your pitch deck, they’ll laugh you out the room.
Can you design my deck for me?
No. I can give you pointers on what to include and what does (and doesn’t!) work, but the creative is down to you. You can use a free platform like Canva, or I can signpost you to someone who can design it for you if you’re really stuck. Just make sure you know what you want to communicate in the deck before you hand over to a designer – they won’t be able to do the heavy lifting of communicating your proposition for you!
Is it confidential?
Yes. Only you will see your video.
To find out what tools I use to send/receive/edit/store your data and provide my services, including your deck and feedback video, please read my full privacy policy here.
Can you fundraise for me?
No. I am not a financial broker or financial advisor, nor am I certified or regulated by the Financial Conduct Authority (FCA). Through my 1:1 consultancy service I can help you prepare for investment, signpost to investors, and be a critical friend to help you navigate investor conversations. I do not provide financial or legal advice and all opinions are based on my experience and for educational/informational purposes only. I don’t negotiate on behalf of your business and I strongly encourage you to seek advice from qualified professionals before making any decisions that may materially affect your business.